Beijing, November 10, 2026 (FMC) – China has reaffirmed its commitment to strengthening comprehensive cooperation and support for countries participating in the Belt and Road Initiative (BRI), as media representatives from 16 partner countries, including Ethiopia, convene in Beijing for an international communication exchange forum.
The forum provides a platform for sharing China’s experience and advances in communications and media, including the application of modern technologies to content production and distribution.
Senior officials from major Chinese media organizations highlighted how the country’s media sector is harnessing emerging technologies, particularly artificial intelligence (AI), to enhance content production, expand audience reach and strengthen the impact of media outputs.
President of China Media Group (CMG), Zhu Yannan, emphasized that safeguarding national interests remains a primary objective of the media. With the growing reach and influence of digital platforms, she also stressed the importance of ensuring that information shared through social media contributes to stronger social, economic and political ties among countries.
China also reaffirmed its commitment to further strengthening comprehensive diplomatic relations with Belt and Road partner countries.
Media representatives attending the forum commended the contribution of Chinese media institutions to the country’s broader development, expressing confidence that the experiences gained during the exchange would contribute to the advancement of media institutions in their respective countries.
As part of the programme, the visiting media professionals toured major Chinese media facilities, including the Ganzhou Radio and Television Station in Tianjin Province, as well as the historic Great Wall of China. They also visited agricultural and industrial centres showcasing the country’s economic development.
The Belt and Road Initiative, launched by China in 2013, is a global infrastructure and trade connectivity strategy designed to link China with countries across Africa, Europe and Asia through land and maritime routes. Ethiopia is among the initiative’s prominent African partners.
Fana Media Corporation is participating in the international forum alongside media institutions from 15 other Belt and Road partner countries.
The forum was jointly organized by China Broadcasting International Economic and Technical Cooperation Co. and China’s Ministry of Commerce.
By Melaku Gedif