Addis Ababa, December 22, 2025 (FMC) – Experts say community-based tourism is emerging as a crucial driver for Ethiopia’s tourism sector, offering visitors opportunities to engage closely with local communities and experience the country’s culture, traditions, and way of life.
Tewodros Derbew, Strategic Affairs Advisor at the Ministry of Tourism, highlighted that community-based tourism encourages longer stays and provides visitors with unforgettable cultural experiences. “This approach allows tourists to better understand the culture, values, identity, and lifestyle of local communities,” he said.
He stressed the importance of creating conditions that actively involve visitors in local activities and foster environments where they can spend meaningful time with communities. Tewodros also noted that while Ethiopia has abundant tourism resources, these are not yet fully utilized. “Having a favorable environment alone is not sufficient to be competitive internationally. These resources must be developed further and supported by infrastructure and other initiatives,” he added.
Zerihun Girma, a culture and tourism journalist, also emphasized the value of community-based tourism. He explained that when a community’s traditions, customs, and natural surroundings are combined, they form the foundation for unique tourism experiences. “Tourists increasingly seek authentic ways to engage with the cultures and customs of the places they visit,” he said.
Zerihun further highlighted that community-based tourism can create employment opportunities, particularly for youth, while allowing visitors to experience local culture in respectful and meaningful ways.
Officials and experts agree that integrating local culture and natural resources into tourism projects not only boosts visitor engagement but also helps preserve Ethiopia’s cultural heritage. By prioritizing community involvement, Ethiopia can ensure tourism development benefits both travelers and the communities that host them.