Addis Ababa, July 25, 2025 (FMC) – The “Kin Ethiopia: Ethiopia Rising” cultural showcase currently underway in Beijing has attracted broad media attention from both Chinese and international outlets, highlighting growing global interest in Ethiopia’s rich artistic and cultural heritage.
Held at the Ethiopian Embassy in Beijing from July 21 to 27, the event features over 70 Ethiopian performers showcasing traditional music, dance, fashion, and coffee culture. The tour marks the celebration of the 55th anniversary of diplomatic ties between Ethiopia and China.
Leading Chinese media, including Xinhua News Agency, People’s Daily Online, and Global Times, have reported on the showcase, with Global Times notably publishing an appealing photo gallery of the vibrant performances. These outlets emphasized the enthusiastic reception of the Ethiopian delegation in Beijing and described the event as a vibrant example of Ethiopia’s cultural diplomacy and a bridge for deepening people-to-people connections between the two nations.
China Global Television Network (CGTN) has also covered the event with video segments, featuring live performances and interviews with Ethiopian artists and officials, further amplifying the tour’s visibility.
Beyond China, AllAfrica.com, a pan-African media aggregator, republished coverage from Ethiopia’s News Agency (ENA), underscoring the event’s role in promoting tourism, investment, and cross-cultural understanding.
International media coverage has framed the showcase as a strategic opportunity to strengthen Ethiopia’s national image through culture and creativity. Officials from the Ethiopian Embassy in China noted that the performances are part of a broader effort to attract interest in Ethiopia’s tourism sector, investment opportunities, and global partnerships.
The “Kin Ethiopia: Ethiopia Rising” tour includes daily performances and exhibitions designed to share Ethiopia’s diverse cultural expressions with Chinese audiences and the diplomatic community in Beijing.
The cultural event is set to continue through the end of the week.