African Influencers at ASMIS 2026 Commit to Reframing Africa’s Global Narrative, Commend Ethiopia’s Warm Hospitality

Addis Ababa, May 7, 2026 (FMC) – Participants arriving in Addis Ababa for the African Social Media Influencers Summit (ASMIS) 2026 have expressed commitment to working collectively to reshape global perceptions of Africa by promoting authentic narratives about the continent through digital media platforms.

The summit, taking place from May 7 to 8, has brought together leading social media influencers and digital content creators from across Africa to discuss collaboration, storytelling, and the expanding role of digital creators in shaping the continent’s image.

As delegates continue to arrive in the Ethiopian capital, many have praised Ethiopia’s warm welcome and hospitality, describing the country as a fitting host for the continental event.

Speaking to local news agency ENA, Ugandan influencer Simpo Gladys (Angeyo Rwot Gladys) said her content focuses on showcasing Africa’s rich cultural heritage, traditions, and daily realities that are often overlooked by international media.

She stressed that African creators carry a responsibility to present a more balanced and constructive image of the continent.

“There is so much beauty in Africa that the world rarely gets to see. Through our content, we want to tell our own stories in a way that reflects who we truly are,” she said.

Gladys also described Ethiopia as a country with an “authentic culture” and expressed admiration for the ongoing transformation of Addis Ababa.

According to her, ASMIS will provide an important platform for creators to strengthen networks and reconsider how African stories are communicated in the digital era.

Another participant, Nyako Nyako (Akwanga Esther Ochilii), who is visiting Addis Ababa for the second time, said she was greatly impressed by the hospitality extended to guests.

Describing the reception as “overwhelming,” she noted that the summit offers African influencers an opportunity to deepen collaboration and collectively influence how the continent is portrayed globally.

Nyako emphasized the importance of Africans taking ownership of their narratives instead of allowing outsiders to define the continent’s identity and history.

For first-time visitor CB Talker (Onjeyo Joshua), Ethiopia has made a strong impression.

He praised the country’s hospitality and visible development, describing Ethiopia as “the Dubai of Africa.”

Joshua said he looks forward to exchanging ideas with fellow creators on producing impactful digital content that promotes African countries, including Ethiopia and Uganda.

Meanwhile, Botswana-based influencer William Last KRM (Bofelo William Molebatsi) said his second visit to Ethiopia further strengthened his belief in African unity.

“Everywhere I go in Africa feels like home,” he said.

KRM underscored the importance of discussions extending beyond content creation to include issues such as platform growth, sustainability, and monetization.

He also encouraged young Africans to believe in their potential, noting that creativity and determination can open doors to success.

The summit is expected to reinforce partnerships among African digital creators and advance a shared commitment to promoting Africa’s story through authentic voices that reflect the continent’s diversity, innovation, and potential.